The study divided the Trust of Entrepreneurial Team into Cognition-Based Trust and Affect-based Trust. Then, the study analyzed the members and environment factors of Trust of Entrepreneurial Team through analysis of variance, correlation analysis and regression analysis from the view of social cognitive theory. Finally, the empirical research came to several conclusions: competence, integrity, trust propensity, employees' communication, employees' competition, team core values, behavioral rules and norms, task dependencies, role expectations, target definition and member heterogeneity had positive effect on Cognition-Based Trust. Good will, trust propensity, employees' communication, employees cooperative, team core values, behavioral rules and norms, task dependencies, target definition and had positive effect on Affect -based Trust.%本文将创业团队人际信任划分为认知型信任和情感型信任.然后,基于社会认知视角从成员主体特征、成员关系特征、创业团队文化和创业团队特征四个方面考察创业团队人际信任的影响因素,并运用相关分析和多重逐步回归分析法分别分析了各要素对创业团队中认知型信任和情感型信任的影响程度.研究结果表明:成员能力、成员正直、成员沟通、成员合作、成员竞争、团队行为规范、任务依赖性、角色期待性、目标明确性和成员异质性10个因素对创业团队认知型信任产生显著影响;成员善意、成员信任倾向、成员沟通、成员合作、成员竞争、团队价值观念、团队行为规范和目标明确性8个因素对创业团队情感型信任影响显著.
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