中国OEM企业战略转型之路:问题与对策

摘要

The shift from OEM to ODM and OBM reflects the expansion of the scope of activity in the vertical value chain of the manufacturers, and is also an inexorable result of upgrading business and strengthening international competitiveness.The thesis explores the basic routes of strategic transformation of Chinese OEM enterprises and the major issues confronting them in the face of financial crisis based on integration of relevant theoretical views. It puts forth some corresponding countermeasures and proposals.%从OEM到ODM和OBM,反映了厂商在垂直价值链活动范围的扩大,也是经营升级和国际竞争力增强的必然.在整合相关理论观点的基础上,探讨在金融危机背景下中国OEM企业战略转型的基本路经和面临的主要问题,并提出相应的对策建议.