The entry mode choice of international market is the highest priority problem for small and medium enterprises to carry out international operation. International market entry mode may be divided into equity entry mode and non - equity entry mode. The former is divided into single capital and joint - venture mode. The latter is divided into direct export, indirect export and contract mode like licensing. The international market entry mode choice is decided by small and medium enterprise only after comprehensive consideration of both the situation of international market and that of small and medium enterprise itself. The general decision - making process is like this: the first step is to seek co - operation chance with foreign businessmen to achieve ability to carry out international operation. The second step is to choose indirect export entry mode. The third step is to choose direct export entry mode or equity entry mode. Finally, it is to choose contract entry mode.%国际市场进入模式选择是中小企业国际化经营的首要问题.国际市场进入模式分股权模式和非股权模式,股权模式分独资和合资两种模式,非股权模式分直接出口、间接出口、许可经营等契约模式.中小企业国际市场进入模式选择必须从国际市场、中小企业两个方面进行综合考虑,其演进规律是,第一步,寻求与外商合作,使企业具有国际化经营的能力；第二步,企业选择间接出口进入模式；第三步,选择直接出口或股权投资的进入模式；最后,选择契约进入模式.
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