Exploring the impact of digital platforms on SME internationalization: New Zealand SMEs use of the Alibaba platform for Chinese market entry

摘要

The study explores the role of Information and communication technologies on international business modes and operations, in specific for small and medium enterprises (SMEs) in the Asia-Pacific region such as New Zealand. The research design is a collective case study approach to examine the use of Alibaba, a digital platform, on strategies of New Zealand SME firms entering the Chinese market. The research findings are discussed in terms of cost benefits, the impact of China-specific business environment on firm strategy, the impact of New Zealand specific factors and the rising of a digital intermediary.