海峡西岸历史文化名城旅游商品开发策略研究——以泉州旅游商品市场为例

摘要

Tourist shopping is an important factor that influence the developing level of destination tourism.However,the special of tourist commidities is also the original power of promoting the tourist shopping,Quanzhou is one of the first batch historical cities in China,it is rich in tourist resources and its tourism is highly developed,but tourist commidities are ready to be developed and the shopping environment is ready to be further normalized,taking aim at excavating and developing Quanzhou special tourist commidities and accelerating the overall Quanzhou tourism,this article probes the development strategy of Quanzhou tourist commidities on the base of analyzing current situations of？ developing tourist commidities.this text puts forward three large strategies that are excavating local special resourses,subtly designing and making special tourist commidities,beautifying shopping environment,regulating market order,improving service quality,doing the marketing work of tourist commodities pratically and conneting the shopping market in time.%旅游购物是影响目的地旅游业发展水平的一个重要因素,而旅游商品特色又是促进旅游购物行为发生的原动力。泉州市是全国第一批历史文化名城,旅游资源丰富、旅游业发达,2006年,福建省政府在泉州建立了福建省海峡旅游商品城,作为海峡西岸历史文化名城旅游商品开发的重点示范城市。但泉州旅游商品有待深入开发、旅游购物环境有待进一步规范。以挖掘与开发泉州特色旅游商品、促进泉州旅游业全面发展为目的,本文在分析泉州旅游商品开发现状与存在问题的基础上,提出了挖掘地方特色资源,精心设计与制作特色旅游商品和美化购物环境,规范市场秩序,提高服务质量以及切实做好旅游商品营销工作、及时沟通旅游购物市场等三大策略。