在华外商企业中国市场进入模式选择的实证研究

摘要

This paper first designed the theoretical model about firms foreign investment, and then had an empirical study based on the datum of Korean manufacturing firms in China, finally it drew a conclusion: the research model centers on the factors of the firms, strategy and location, which has applicability for explaining developing countries' foreign investment model; the differentiation advantage of the firm's products and the export base strategy influence the choice of the wholly-owned subsidiary way; the Chinese market oriented strategy and the limitation in policy of Chinese government to overseas-funded firms influence the choice of the joint venture way.%首先构建了企业海外市场进入模式选择的理论模型，之后基于对华投资韩国制造企业的数据调查，进行了实证分析，得出如下结论：基于企业资源因素、战略因素、区位因素的研究模型，对于解释发展中国家企业的海外投资模式，具有有效性和适用性；企业的差异化优势、出口生产导向型战略对独资方式的选择产生显著影响；市场导向型战略、东道国对外资企业的规制政策对合资方式的选择产生显著影响。