消费者对绿色食品认知与购买行为研究——基于哈尔滨市的调查

摘要

基于哈尔滨市消费者绿色食品消费的调查资料,考察了消费者对绿色食品的认知水平和购买行为,并利用Logis-tic回归模型分析了影响消费者对绿色食品认知水平的主要因素。%The cognitive conditions and purchase behavior of Harbin consumers on green food were investigated, based on data of green food consumption of Harbin consumers, the main factors that affect consumers~ cognition were also analyzed by using the Logistic model.