文科类专业多元化实训模式研究--以市场营销专业为例

摘要

Starting from the construction of the pluralistic training model, this paper explored the pluralistic on-campus and off-campus training model for liberal arts majors, and based on this, with higher vocational marketing management major as the example, it constructed a pluralistic training model from the fol-lowing aspects: the construction of practice course system, the establishment of practice teaching platform,and the formulation of practice evaluation mechanism, etc.%本文从多元化实训模式构建入手，探讨出文科类专业多元化校内、校外实训模式，在此基础上，以高职市场营销专业为例，从实践课程体系建设、实践教学平台创建、实践评估机制建立等方面建立多元化实训模式。