公共关系学本科教学问题与思考

摘要

当今迅速发展的经济社会必然会增强社会各子系统之间、社会成员间的联系，对高等学校的公共关系本科教学来说，在此背景下，提高公共关系的教学水平能够助力高校毕业生成为称职社会人与职业人。本文分析了当前公共关系学本科教学中存在的实践性教学、考核方式、课程设计等方面的问题，进而提出公共关系学本科教学改革的几点措施，以期对高等学校公共关系学本科教学改革有所裨益。%The rapid development of today's economy and society will inevitably enhance the relations among various social subsystems, as well as social members. For public relations undergraduate teaching in institutions of higher learning in this context, to improve the teaching level of public relations can help university graduates to become qualified social people and professional people. This paper analyzes the problems of the practical teaching, assessment methods, curriculum design and other aspects of public relations in present teaching, and puts forward some measures of public relations educational reform, in order to benefit undergraduate public relations teaching in institutions of higher learning.