微信时代大学生思想政治教育的新探索及策略研究

摘要

With the rapid development of we media, such as WeChat, ways of public opinion production and spread have been changed significantly, so have the pattern of media and the ecol-ogy of public opinion. Therefore, it is a new attempt and explo-ration for colleges to improve the effectiveness of ideological and political education for college students under this background. Through literature research and questionnaire survey and based on the reality of WeChat work, the writer, after a gradual explo-ration, puts forward that:WeChat-based ideological and political education for higher vocational college students should be guided by intersubjectivity, and interactive communication on an equal basis should be established, and a college-student-society (and family) cooperative education mechanism and communication approach should be formed, in order to improve the effectiveness and influence of ideological and political education.%以微信为代表的自媒体的迅猛发展深刻地改变着舆论生产方式和传播方式，改变着媒体格局和舆论生态。因而如何在此背景下做好大学生思想政治教育工作，提升大学生思想政治教育的实效性，这对于每一所高等院校而言都是一种新的尝试和探索。笔者通过对该问题的文献研究、问卷调查，及微信工作实际，在逐步探索后提出：微信平台下的高职院校大学生思想政治教育应以主体间性为指导理念，积极构建平等的交互式沟通，形成学校主导、学生参与，社会（家庭）回应的三方合作的教育共管机制和交流方式，并由此提高思想政治教育的实效性和影响力。