从模特形象的历史沿革透视时尚传播的审美变迁

摘要

Required by the market promotion of clothing, the model industry gradually prosper under capital operation, and entered its glorious period in the 1960s. The images of models changed for many times, reflecting the aesthetic evolution of fashion spread in different historical periods. The rise and pros-perity of fashion originates from the development of the consump-tion culture and market, and the images of models are also influ-enced by the consumption capital. Through a diachronic study on the images of models since the 1960s, the process of the aesthetic evolution of fashion spread influenced by consumerism can be demonstrated clearly.%模特诞生于服饰的市场推广需求，并在资本的运作下逐步兴盛，从20世纪60年代开始进入辉煌时期。模特群体的形象特征历经多次转变，体现了各个历史时期时尚传播的审美变迁。时尚的兴起与繁荣根源于消费文化与消费市场的发展，模特形象也由此受到消费资本的影响。透过对20世纪60年代以来模特形象的历时性研究，消费主义影响下的时尚传播审美演化过程得以清晰展现。