新媒体背景下广西粤剧对外传播策略探析

摘要

地方传统戏曲艺术，是深扎于某一地区、某一民族风俗、文化的艺术样式，是民族文化的重要根基。在现代化社会发展洪流中的民间曲艺，面临着形式和内容破坏、受众市场缩小、艺人生存等重重危机。文章将以传统艺术广西粤剧为例，分析新媒体背景下广西粤剧在传承和演变中，民间戏曲传承与发展过程中对外传播的必要性，从传播学角度实证研究民间曲艺对外传播策略。%The local opera's art is our folk culture's root which is based on a certain region, a certain folk art pattern. With the development of modern society, the folk art is facing a lots of problem under the condition of new media, like it don't have enough audience etc. This text will take Guangxi cantonese opera as an example, to analyze the folk art communication strategies and intercultural communication necessities.