Business English Talent Cultivation Research under the Background of Cross-border E-commerce

摘要

The meteoric rise of cross-border e-commerce has become one of the pillars of our foreign trade, while the lack of quali-fied talents in the industry may restrict its benign development. This paper analyzes the major problems existing in the Business English talents cultivation in university, and offers advice for the construction of training modal for Business English talents based on the cross-border e-commerce.