A Brief Account of Vague Language in Advertising Based on Speech Act Theory

摘要

In the modern world, advertising plays an important role in commercial field and permeates in all aspects of our daily life. While due to the utilitarian essen ce of advertising, audience may have resistance or This thesis objects at vague language examples in advertisements, use Austin and Searle ' s speech act theory as anal yzing tool to make classification, comparation and analysis of the materials.