Marketing Culture And Leadship

摘要

The purpose of this paper is to review the relationships between marketing culture and leadership, highlight the importance of market knowledge to organizational learning and recommend ways in adopting a market-based approach to organizational learning. Orga nizational behavior scholars have devoted a lot attention on the factors and conditions affecting organizational learning. The paper provides a fresh perspective on how marketing culture lead the company, disseminating and utilizing market knowledge that is externally focused on customers and competitors.