On the Methods of Trademark Translation from the Perspective of Func?tional Equivalence Theory

摘要

With the rapid development of technology and economy, many products enter the international market in our coun?try, at the same time a large number of foreign products also sweep into the domestic market. Therefore, the translation of trade?mark plays a particularly significant role in the whole process. Especially, trademark translation should go under the guidance of certain methods. Based on Eugene A. Nida's"functional equivalence"theory and combined with some concrete examples, this paper mainly focuses on some methods of trademark translation.