国有企业做强做优做大的研究与思考

摘要

After the public institution's transformation into state-owned enterprise, the strategic analysis is made on market competition, enterprise existing and developing opportunities and challenges that it faces, the ideas for stronger and better development of the enterprise are determined, and the implementation strategy is put forward from six aspects of operating management, human resources, financial management, market exploitation, brand development and enterprise culture.%对事业单位转企改制为国有企业后,面对的市场竞争、企业生存、发展的机遇和挑战进行了战略分析,明确了做强做优做大企业的发展思路,提出了经营管理、人力资源、财务管理、市场开拓、品牌发展、企业文化六方面实施战略.