Under the economic transition period background,higher vocational colleges are facing the chal-lenges that the transformation of social and economic development,the construction and adjustment of the modern occupation education system,the pressure of student source crisis,and the reform of the enrollment system. At the same time,the higher vocational colleges are faced with the unprecedented opportunity to develop after the nation-al conference on occupation education. In order to seize the opportunity,meet challenges ,and realize scientific development,higher vocational colleges should strengthen the market research,accurately position,deepen the re-form,enhance the connotation,and take a strength development path.%在我国经济转型期的背景下,高职院校正面临着社会经济发展方式转变、现代职业教育体系构建与调整、生源压力危机和招生制度改革四大挑战,同时,全国职业教育工作会议的召开,使高职院校也迎来了前所未有的发展机遇。高职院校要抓住机遇、应对挑战、科学发展,就必须加强市场研究,准确定位,深化改革,提升内涵,走实力发展的道路。
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