铁塔公司室内分布系统产品定价策略研究

摘要

The construction process and cost of indoor distribution system of mobile networks were systematically researched. The acquisition, statistics and analysis of a large number of engineering sample data were carried out, and then the engineering cost of indoor distribution system was deduced. Characteristics of cost structure and overall cost were analyzed. In addition, the product feature and positioning of China Tower’indoor distribution system was addressed in depth to present corresponding pricing strategy and recommendation.%对移动网室内分布系统建设流程及成本进行系统研究，通过大量工程样本数据采集、统计和分析，以及进行室内分布系统工程成本造价还原，分析了成本费用结构和综合造价分布特点，并深入研究了铁塔公司室内分布系统产品的特点及定位，提出了相应的定价策略和方法建议。