基于Fuzzy-DEMATEL法的众包模式下用户参与行为影响因素分析

摘要

众包作为一种新的开放式创新模式,正日益受到人们的关注.为了探讨用户参与行为影响因素之间的作用关系以及关键因素,本文通过文献研究法,总结归纳了发包方、众包平台、接包方三个维度下影响用户参与众包的14种因素,并在专家打分的基础上,运用了模糊集理论和决策实验室分析法揭示了各影响因素之间的综合影响程度,以及影响因素的中心度和原因度.分析发现赏金数额、任务难易程度以及项目规模是影响用户参与众包的主要因素,最后根据分析结果提出了促进用户参与众包的建议.%As a new model for open innovation,crowdsourcing is increasingly getting the attention of people.To discuss critical factors and interactions of the factors that influence users' participation behaviors,this paper summarizes 14 factors affecting users' participation behaviors in crowdsourcing under three dimensions:requestors,crowdsourcing platforms and providers through documents.Then the factors score are got by experts' evaluation,and fuzzy set and DEMATEL (Decision-making Trial and Evaluation Laboratory) method are adopted to reveal the combined influencing degree,central degree and causal degree among the influencing factors.The analysis shows that rewards,difficulty of the tasks and the project scale are the main factors that affect users' participation in crowdsourcing.At last,several suggestions for promoting users to participate in crowdsourcing are put forward.