众筹平台上内部社会资本对新创企业资源获取的影响研究

摘要

众筹作为新兴起的一种互联网融资模式,所蕴含的作用不仅是资金的融合,其更大的价值在于通过平台挖掘各种关系背后的社会资本,以更快的速度和更高的效率整合更多的资源.本研究基于社会资本理论,通过探索性的案例研究方法,对比分析了三家新创企业在众筹平台上其内部社会资本的形成过程,探讨了内部社会资本的形成对资源获取的影响机制.研究结果表明:在众筹过程中,“创始人身份”、“产品质量”和“社区利益”对内部社会资本的迁移、积累和稳定有着显著作用,进而对不同类型的创业资源获取产生影响.研究丰富了互联网背景下的社会资本理论,同时对新创企业在众筹平台上获取资源存在理论与实践的双重指导意义.%The crowdfunding,as an emerging Internet financing mode,is used as way not only to integrate funds,but more importantly,to mine resources in a faster and more efficient manner by integrating the social resources embedded in network relations between virtual world and real world.Based on the theory of social capital and the exploration of case study method,the paper comparatively analyzes the formation of internal social capital of three new ventures in crowd-funding platform.And it explores the effect mechanism of the internal social capital on resource acquisition.The result shows that:in the process of crowd-funding,founder identity,product quality and community interest play significant roles in transferring,accumulating and stabilizing of internal social capital.Further,it will affect different types of entrepreneurial resource acquisition.This paper enriches the theory of social capital under the internet background and provides both theoretical and practical value in guiding the resource acquisition of new ventures in crowd-funding platforms.