基于客户需求的物流企业市场定位问题的研究

摘要

In this paper,from the perspective of the customers' demand for logistics,we studied the market segmentation,target market selection and marketing strategy,then from the angles of the customer demand in other industries,demand of regional customers,demand of the individual terminal users as well as the logistics demand of the hierarchical markets,studied the marketing positioning of the logistics enterprises,pointing out the problems existing in each case and presenting the corresponding suggestions and theoretical visions.%从物流客户需求的角度出发研究了物流企业市场定位中的市场细分、目标市场选择和相关营销策略问题,分别从国民经济其他产业的行业客户需求、区域客户需求、单个最终物流用户需求以及层次性的市场物流需求等几个角度研究了物流企业的市场定位问题,并在每个角度的研究中指出了存在的问题,给出了相关建议和理论构想.