货运组织改革下铁路货运市场经营策略探讨

摘要

针对货运组织改革下铁路货物运输市场经营策略与市场要求的差距,通过对货改后铁路货运运营现状的阐述与分析,从提升铁路货运市场营销能力、加大核心品牌建设、合理浮动货运价格、加速物流体系建设四方面提出了建议,从而推动铁路货运组织改革的进一步深入,实现铁路货运良性发展.%In view of the difference between the operational strategy and the market demand of the railway freight market under the freight organization reform initiative, we introduced and analyzed the current status of the railway freight businesses after the reform and then proposed the suggestions to improve the marketing capacity of the railway freight businesses, reinforce their core brand development, establish a reasonable floating freightage mechanism and accelerate the forming of a sound logistics system.