Discussion about Rail Freight Market Reclassification Based on Freight Production Data

摘要

Nowadays, the information technology has been basically realized during the process of the rail freight production with a large number of freight production data has been accumulated. If these data can be reasonable used, it will provide effective assistance for railway freight marketing. Based on this, the article uses three production indexes (freight turnover growth rate, relative market share rate and the internal freight share rate) to build a model. Combining with the Excel software, we reclassify the existing goods category. Put forward the corresponding marketing strategies about the reclassification category according to actual condition.