诗意的营销--重新审视初期新诗的话语建构

摘要

New poetry in the early 20th century came forth with vernacular language replacing classical language, and it is a symbol, not having the feature of poetic discourse construction. Hu Shi, Qian Xuantong and others purposely created new poems for the masses. The marketing of poetry has been achieved through dualistic and antagonistic debates about whether vernacular language could become the mainstream medium of discourse. The process of discourse construction of new poetry in the early days is a perfect hype by way of modern media, elite awareness and ideological enlightenment.%初期新诗是白话代替文言的语言变革过程中的象征，并不具有诗歌的本体性建构。胡适、钱玄同等人通过有意识地塑造新诗的群体性，通过二元论和对抗性的争鸣氛围的营造，让初期新诗成为一个群体性的文学事件，从而完成了诗歌营销的过程，而实现白话成为主流话语媒介的目的。初期新诗的话语建构是一次现代媒介、精英意识和启蒙压力各种因素共同作用的一次成功的思想“炒作”。