The present invention relates to an apparatus to induce revisit of a shopping mall, wherein a user entry detector detects a user's entry into an electronic shopping mall capable of e-commerce, a user exit detector detects a user's departure from an electronic shopping mall after the user enters, and before the user leaves A user behavior detector that determines whether a user's behavior occurring on a product page in the electronic shopping mall meets a specific condition to determine the product page as the product page of interest, and a product page of interest that can be directly or indirectly searched after the user leaves and a user revisit inducer that generates a user revisit inducement message.
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