宁夏贺兰山东麓葡萄酒产业发展SWOT分析

摘要

The advantages and disadvantages, and the opportunities and the threats in the development of Eastern Helan Mountain grape wine industry were analyzed by SWOT analysis. As a result, we should make full use of local advantages such as rich land resource and low labor cost etc., and focus on the development of self-owned wine brands in local leading wineries and further form the combined advantage of cost+brands+products based on policy support, C/O label protection and technical innovation. Especially, we should achieve the organic integration of grape wine industry and regional ethnic culture and ecological tourism to promote health development of Eastern Helan Mountain grape wine industry.%运用SWOT战略分析法，对宁夏贺兰山东麓葡萄酒产业发展的优势和劣势，机会和威胁进行综合分析，提出进一步发挥土地资源丰富、劳动力成本较低、原产地地域标志等优势，依托政策支持，通过加强对原产地地域标志品牌的保护和技术创新，重点扶持培育本土龙头企业自主品牌，形成“成本+品牌+产品”的组合优势。特别是要加快实现葡萄酒产业与区域民族文化和生态旅游的有机融合，推动宁夏贺兰山东麓葡萄酒产业健康可持续发展。