葡萄酒酒庄酒证明商标与产业发展研究

摘要

中国葡萄酒的品牌发展过程中，融入“酒庄酒”发展理念是重要的里程碑。中国酒业协会刚刚推出的葡萄酒酒庄酒证明商标适应了产业发展趋势，体现了产业发展的内在需求，必将推动企业发展，促进葡萄酒的消费需求。中国葡萄酒“酒庄酒”健康发展需要中国酒业协会明确管理职责，葡萄酒生产企业要积极参与酒庄酒证明商标的使用与维护。%In the development process of Chinese grape wine brands, the introduction of chateau wine is an important milestone. In order to adapt the development trend of grape wine industry, China Alcoholic Drinks Association began to practice certification mark of chateau wine which reflected the inner demand of industrial development and would advance the development of enterprise and promote wine consumption. The sound development of chateau wine in China required clear management responsibility of China Alcoholic Drinks Association and wine manufacturers should positively participate in the use and the maintenance of certification mark of chateau wine.