国外数据库搭配销售与图书馆的解困之策

摘要

Domestic libraries have to put emphasis on the countermeasures, precautions, elimination of the negative effect of foreign database collocation sales. The article analyzes the reasons of foreign database collocation sales as well as the adverse effect to domestic libraries. Meanwhile, this article puts forwards some countermeasures such as looking for governmental support, expanding domestic database industry, carrying out resisting activities actively, integrating and utilizing open resources and etc.%对数据库出版商的搭售行为采取反制对策，防范与消解搭售的负面作用，成为近年来图书馆在购买国外数据库中不得不重视的工作。数据库搭售的动因包括：靠品牌效应促进营销、节约推广和销售成本、降低新产品上市风险、攫取高额的垄断利润等。搭售给图书馆带来的不利影响有剥夺图书馆的选择权、购入大量的重复资源、限制馆藏质量提升、造成图书馆经费紧张等。反制国外数据库搭售可以采取下列措施：寻求政府的政策支持、壮大国内数据库产业、积极开展抵制运动、整合与利用开放资源、创新数据库购买模式等。