消费者对国内男装偏好与购买行为调查

摘要

以男士为调查对象，调查了消费者对国内男装偏好与购买行为。结果表明：男士购买服装时是非常注重个人感觉，以及款式、做工、面料等；男士们穿服装休闲类最多，运动类次之，商务类相对较少；男士购买服装的场所主要是专卖店、百货商场和网购，并且国内品牌较多。%been investigated. The results show that while buying clothes, men pay much attention to their personal feeling, the style, the workmanship and the material, etc. Men wear casual clothes more often than the sportswear, and comparatively less the business wear. Men mainly buy clothes in exclusive stores, department stores and online stores, mostly of domestic brands.