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从“惊艳”看流行语的发展轨迹与动因

     

摘要

流行语是动态发展的。流行中的“惊艳”在不及物动词的基础上,拓展了形容词功能、新生了及物动词功能,功能嬗变的动因在于新闻语域叙述视点的转变.功能嬗变的结果是复合词的重新分析。“惊艳”的语义通过同类属泛化,异类属泛化、虚化和脱落、语义降格等机制在原型语义基础上实现了扩展,“美女经济”背景下“美的多元化”与语言使用者的表达策略是语义扩展的推动力。随着频繁使用中“惊艳”新奇感的降低与新生流行语“给力”的出现,流行语“惊艳”目前已进入“潜藏”期。%The catchword is dynamic. When'jingyan" is in vogue, its function is consumedly extended which is adjectival, transitive and intransitive. The motivation of functional extension is the change of the narrative perspective in news register, which results in the reanalysis of compounds. Besides its prototype, the semantic of "jingyan" is extended by generalization, grammaticalization and dropping which is motivated by the diversity trend of beauty and the narrator's expression strategy. With the decline of novelty and the emergence of the new catchword "geili", "jingyan" entered into attenuation period.

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