现代平面广告设计图形创意在教学中的应用

摘要

现代社会中，平面广告已经成为人们日常生活中不可或缺的重要组成部分，它直接或间接地影响着人们的生活方式、人生价值以及思维方法等，通过在设计中渗透创意图形为人们带来强烈的视觉冲击力，能够极大增强平面广告设计的效果，提升广告设计的现代性。现代平面广告设计的图形创意，在教学中教会学生科学、正确地使用图形创意具有十分重要的意义。文章阐述了图形创意与现代平面广告设计的相关理论知识，继而就运用图形创意的作用，如何教会学生在现代平面设计教学中渗透图形创意做出探索。%In modern society, plane advertisement has become an important and indispensable part in people’s daily life, which affects people's way of life, the value of life and the way of thinking directly or indirectly, and a strong visual impact is brought by using the penetration of graphic design/creativity in the graphic design. And it can greatly enhance the effect of plane advertisement design and enhance the modern advertisement design as well; it is of great importance to teach students to employ graphic correctly, creativity and scientifically in the teaching of modern graphic design. This paper makes a statement of the graphic creativity and the theory of modern plane advertisement design, and then the use of the role of the graphic creativity, and how to teach the students to penetrate graphic creativity is explored in the teaching of modern graphic design.