房地产企业营销沟通与消费者决策购买的相关性研究

摘要

营销沟通是企业创建品牌和销售产品的重要手段，本文通过对企业形象树立、广告宣传、口碑传播、营销人员与客户面对面沟通等营销沟通方式来研究房地产企业营销沟通与消费者购买决策的相关性。%The marketing communication are important means of enterprise brand and sell their products, this article, ttu'ough the enterprise setting, advertising, word of mouth communication, marketing-marketing communication such as face-to-face communication with customers, dose the research of real estate business relationship between marketing communications and consumer purchasing decisions