民间信仰发生机制的符号学解读*--以四川江油及台湾地区哪吒信仰为例

摘要

This paper attempts to interpret the cultural image of Nezha on the semiotic theories of Cassirer, Susanne Lange, Lotman, Geertz. From the perspectives of the material culture and behaviral culture, a three-dimensional semiotic understanding of the cultural image Nezha is proposed, and the traditional cultural heritage and spiritual value of Nezha are also discussed profiting from the methodologies of genetic epistemology.%本文尝试将卡西尔、苏珊·朗格、洛特曼、格尔茨等人的符号学理论用于对哪吒形象的文化解读。力图从物质文化和行为文化两大维度，立体认识哪吒形象的符号学意义，并运用发生方法学的方法，详尽剖析哪吒文化中的神格定位，分析其传播过程的符号发生机制，并相应考察其在传统文化继承和社会精神文明建设等方面的内涵与功用价值。