旅游移动电子商务下福建旅游业竞争力的提升——基于3G环境的视角

摘要

This paper explores the path to enhance the competitiveness of Fujian tourism industry with the tourism m-commerce in the 3G environment. Based on Porter Diamond Model, it holds that the tourism production factors, tourism demands, corporate structure and competition in tourism industry, supporting industries, the government policies and opportunities are the main factors for the competitiveness of tourism industry in Fujian. It suggests optimal resource allocation to improve service styles, tourists' individual and dynamic demands met to improve service quality, and integration of the tourism and supporting industries to enhance the competitiveness of tourist products, thus the competitiveness of the tourism industry in Fujian can be enhanced.%基于3G环境,探讨利用旅游移动电子商务提升福建旅游业竞争力的路径。借助波特钻石模型,指出旅游生产要素、旅游需求条件、旅游企业结构与同行业竞争、相关支持产业、政府政策、机会等是影响福建旅游业竞争力的主要因素;建议通过优化要素资源配置以转变服务提供方式,满足旅游消费者个性、动态的需求以提升服务质量,优化整合旅游行业及相关支持产业提升旅游产品竞争力等途径提升福建旅游业的竞争力。