论中国传统商业诚信文化的现实性和在世界文化中的地位

摘要

In the traditional Chinese society, in order to promote their businesses, combined with the diversified historical factors, businessmen have formulated a market rule with integrity as its main content, which has become a bright red line in the traditional business development and also a precious historical and cultural heritage they pas- sed to us. Inheriting this precious heritage is of great practical significance in establishing socialist market rules, guaranteeing the sound development of socialist market economy, and maintaining the positive moral standards. Meanwhile, Chinese traditional culture of integrity is one of the important components of world's business culture. Along with the western interest rationality, it makes up the basic impetus for world's business development and be- comes an important spiritual wealth that the Chinese traditional businessmen have contributed towards this harmoni- ous world.%在中国传统社会，商人们为了推进他们的商贸事业，在多种历史因素综合作用下，形成了以诚信为主要内容的市场规则，成为中国传统商业发展的一条闪光的红线，也是传统商人留给我们的宝贵的历史文化遗产。传承这份宝贵的历史遗产，对于形成社会主义的市场规则，保证社会主义市场经济的正常发育，维系良好的道德规范有着重要的现实意义。同时，中国传统商业诚信文化又是世界商业文化的重要组成部分，它与西方的“利益理性”共同构成世界商业发展的基本动力，是中国传统商人贡献给和谐世界的重要精神财富。