新媒体时代主导意识形态话语权面临的多重挑战与战略机遇

摘要

目前我国已成为全球新媒体用户第一大国，新媒体引发的话语权分解与转移空前拓展了意识形态存在的时间与空间，大大颠覆了意识形态的传统构建方式，主导意识形态的主流地位面临安全性挑战、结构性挑战、选择性挑战、调节性挑战、认知性挑战；但同时新媒体有利于打破西方意识形态话语权的垄断格局，拓展主导意识形态话语权的空间和载体，助推主导意识形态话语范式的现代转型，成为主导意识形态话语认同的催化剂。%China has become the biggest user of the new media at present. Decomposition and transfer of discourse power by the new media has expanded the existence of ideology in time and space unprecedentedly, overturned greatly the traditional building method of ideology. The dominant ideology of the mainstream is facing security chal-lenge, structural challenges, selective challenges and regulatory challenges and cognitive challenges; but at the same time, new media is helpful to break the monopoly situation of western ideology discourse, to expand its space and carrier, to boosting the modern transformation its paradigm and become the catalyst of dominant ideology dis-course identity.