The demands of consumers, dress and the contradiction between consumer demand and the garment modes are discussed. A new popular garment customization is given through analyzing the characteristics of couture customization, mass customization, traditional customization, etc garment production modes. The popular peculiarities of new mode are discussed from the aspects of supply and demand orientation, production process, and employees professional skills.%探讨消费者着装需求及服装生产经营模式与其的供需矛盾.通过分析高级定制、批量定制、传统定制等现有服装生产经营模式的特点,并结合东莞某品牌服装消费者的访谈调研结果,提出普通定制模式.从供需定位,生产工艺流程,从业人员要求方面等论述了新模式的大众化特点并提出建议.
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