旅游卫视系列纪录片问题分析与对策--以旅游栏目《行者》为例

摘要

With the development of people living standard in recent years, tourism becomes more and more popular. In order to meet the people’ s growing cultural needs and different level of tourism requirement, Travel TV program takes the form of reality show and presents the audience all kinds of regional? customs in the form of documentary. Take the“A Walker”as an example, we can discuss current issues through studying the position of TV program, audience, content and modes of operation. We can put for⁃ward to some measures for promoting tourism section image and brand, personalizing tourism section and improving the service of tourism section. Furthermore, we can probe into the future development of the travel channel.%随着人们生活、消费水平的提高，旅游成为人们热衷的一项活动。旅游电视栏目针对人们日益增长的文化需求，以真人秀为形式，以纪录片的方式向观众呈现不同的地域风情及特色，以满足人们对不同层次旅游的需求。文章以《行者》栏目为例，通过研究栏目的定位、受众、内容及运作方式等方面来进一步探讨旅游卫视系列纪录片当前所暴露出的相关问题，提出树立旅游栏目的形象及品牌，突出旅游栏目的个性化，提高旅游栏目的服务性等对策，从而进一步探究旅游卫视未来的发展之路。