西方国家“政治营销”：理论、实践与启示

摘要

In the mid-20th century, political marketing theory appeared in western political science. Political marketing is closely related with western political and cultural traditions, and also with the emergence of marketing. It has a unique theoretical model and content, and to provides a new analytical perspective for political science research. By analyzing the foreign political marketing practice, political marketing as a technical means and democratic ideals plays a positive role in promoting China’s socialist democratic political development and the fostering of civil society. Political marketing made a profound enlightenment for the healthy development of China’s political.%20世纪中期，政治营销理论兴起于西方政治学界，它的产生与西方国家政治文化传统和现代经济领域中的营销理论有着深厚的理论渊源，并且有着独特的内涵与理论模型，为政治学的发展与研究提供了一个新的分析视角。通过分析西方国家政治营销实践，认为政治营销作为一种技术手段和民主理念对于我国社会主义民主政治的发展、公民社会的培育有着积极的促进作用，对我国的政治的健康发展有着深刻的启示意义。