This article analyzes community development as a key factor of ecotourism destination and reports the management connotation of community developing the ecotourism from the management perspective. Through the analysis of the interview with ecotourism experts and scholars, it founds that community should evaluates the costs and advantages of community eco-tourism development with eco-tourism experts and scholars, works out a eco-tourism convention between community and internal eco-tourist, strengthens special service window of ecotourism operation. In addition, community should devote themselves to increase the rate of local residents engage in the ecotourism organization and the professional teamguiding should deepens the early guiding involvement extents of community develops the ecotourism. Furthermore, community should emphasize the specialization and systematization of ecotourism docent training, specialization and consistency of ecotourism docent authentication mechanism and the community ecotourism organization important members should equipped with marketing capabilities of this industry. In the end, community should minimize the artificial facilities, use the natural building materials and emphasize that community eco-tourism will benefits all the community residents.%文章基于管理的观点，对社区发展成为生态旅游地的关键因素进行了分析，报告了社区发展生态旅游的管理内涵。通过对生态旅游专家和学者的访谈，分析得出社区应会同生态旅游专家或学者进行社区生态旅游发展成本与优势的评估，制定出社区与内部生态旅游业者之间的生态旅游公约，强化生态旅游运作上的专门服务窗口；社区需致力于提高地方居民参与生态旅游组织的比率，外部的专业指导团队则应于社区发展生态旅游的初期深化指导涉入程度；应强调社区生态旅游解说员培训的专业化与系统性，以及生态旅游解说员认证机制的专业化与一致性，且社区生态旅游组织重要干部应具备产业营销能力；社区应将人工设施降至最低并采用天然建材，且强调社区的生态旅游所得为所有社区居民带来发展生态旅游的益处。
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