从地域文化差异的视角出发，选取南京江心洲乡村旅游地个案，借助主成分分析、方差分析与结构方程模型，探讨地域文化差异背景下的旅游者对地方依恋的影响。结果表明：旅游者地方依恋主要由地方依赖和地方认同两个维度组成，文化背景差异对旅游者地方依恋产生显著影响，主要表现在不同文化背景的旅游者意象性显著正向影响地方依赖和地方认同，愉悦性显著正向影响地方认同，情感性显著正向影响地方依赖；同时，意象性维度中多数旅游者呈现苏南文化组低于北方文化组的态势，而在情感性维度中苏南文化组表现较高的地方依赖，愉悦性维数中地方认同显著。通过地域文化差异旅游者的不同表现及其对乡村旅游地地方依恋的影响研究，能够为乡村旅游地及其它类型旅游地的管理者掌握不同地域文化旅游者的偏好提供理论参考，以便更好的促进乡村旅游地的可持续发展。%Based on the perspective of regional and cultural differences, selected the Island of Jiangxinzhou in Nanjing as the case of rural tourism, through means of the principal components analysis, the variance analysis and the structural equation modeling, the influence of tourists on local attachments is discussed with the background of regional and cultural differences. The results show that the differences of cultural background on place attachments has the remarkable influence , mainly in the different cultural backgrounds of the tourism image positively influencing place dependence and local identity, with pleasure positively affecting local identity, affective influence place dependence. At the same time, the image dimensions shows that most tourists prefer cultural groups from southern Jiangsu than the northern parts, while in the affective dimension was opposite and pleasure dimension with few significant differences.
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