A Research on the Tourists' Perceived Evaluation and Management of Safety Risks for Tourism Cities: A Case study of HangZhou

摘要

Travel safety is a guarantee to developing city tourism. Because of the frequent accidents during traveling, tourists become more concerned about tourism safety. This paper chooses Hangzhou as a research object, uses methods of Network Text Analysis, Grounded Theory, Expert Interview Method to construct the tourist testing system of Hangzhou's tourism safety and risks, and also carries on questionnaire surveys to the tourists who are in Hangzhou. The conclusions are as following: the overall evaluation of tourism safety in Hangzhou is high, but the assessment on shopping which belongs to six elements of tourism safety evaluation is general; social security and physical factor are the strongest among the tourists' perceptive factors of tourism safety risks in the city, Hangzhou. Among the six security risk perceptive factors of Hangzhou's tourism, strong elements are sequencing as follows: food hygiene, service levels of hotel staffs, management of hotel safety, driving skills of drivers, levels of traffic safety management, flow conditions of visitors, coercive consumption, and safety risks on existing recreation facilities. This paper puts forward the corresponding suggestions for the tourism safety management of Hangzhou from improving urban tourism safety public service level, aiming at security services for the six elements of tourism, and strengthening the guidance of tourists, so as to enrich the theoretical achievements of urban tourism safety management and provide references for urban managers to plan tourism safety services.