谈城市春节庙会对区域旅游经济的提升——以太原市城市春节庙会为例

摘要

庙会逐步成为旅游经济的新兴力量，城市春节庙会对区域旅游经济有提升的作用。以太原春节庙会为例，春节庙会对短期旅游、民间文化、旅游产品都产生了一定的积极影响，但也存在一些不足，如庙会组织连贯性不强、庙会内容和地方文化结合不紧密、庙会与旅游景点结合不紧密等。针对这些不足加以改进，可进一步提升城市庙会的吸引力。%Temple fairs have gradually become the emerging forces in tourism economy. City temple fairs during the Spring Festival can promote regional tourism economy. Taking Taiyuan Temple Fair during the Spring Festival as an example, this temple fair has some positive effects on short-term tourism, folk culture, and tourism products, but it has such disadvantages, too, as that the temple fair organizational coherence is not strong, the contents are too multifarious and do not integrate with local culture, and that the temple fair is not associated with tourist attractions. The attraction of city temple fairs can be increased further more by improving these deficiencies.