论我国体育用品商标的翻译

摘要

随着人们开始关注中国,关注中国的体育,中国的体育用品品牌也不可避免地进入了人们的视野。体育用品商标翻译的好坏对于推动体育业的发展有着不可估量的作用。旨在通过分析国内外成功的体育用品商标翻译,提出具体的翻译策略,以促使我国体育用品商标的译名取得更好的宣传效果,迎合国际消费者的心理需要。%The translation of the sports product brands can promote the development of the sports industry in China. The paper analyses the successful translation of the sports product brands in China and abroad and proposes countermeasures so as to improve the translation of the Chinese Sports Product brands to cater for the psychological demands of the foreign consumers.