湖州绫绢文化创意开发路径研究

摘要

With the examination of traditional culture and the continuous promotion of cultural and creative industries,the traditional crafts and related products of Huzhou damask silk are faced with new opportunities and challenges. For upgrading and transformation of the industry, field investigation, market research, document retrieval,analysis synthesis and other methods were used to sort out and analyze the detailed development path of damask silk in Huzhou from the perspective of cultural creativity, and three directions were gained: the"high efficiency"road based on the innovation of contemporary technology and art culture,the"high quality"road with silk as the main material for new product development,and the"high energy"road for product design by taking the theme of promoting damask silk culture. The research shows,the cultural and creative way of damask silk in Huzhou has a lot of room for growth,and it is an effective way of activating inheritance and cultural renovation. It will bring new opportunities for the industry.%随着对传统文化的重新审视,以及文化创意产业的不断推进,湖州绫绢传统技艺和相关产品面临新的机遇与挑战.针对该产业的转型升级,文章采用田野考察、市场调研、文献检索和分析综合等方法,从文化创意的角度,对湖州绫绢的具体开发路径进行了梳理和分析,得到三个方向,即基于当代科技与艺术文化创新走出"高效"之路,以绫绢为主材进行新产品研发走出"高质"之路,以推广绫绢文化为主题进行产品设计走出"高能"之路.研究表明,湖州绫绢的文化创意之路大有可为,是该技艺活态传承和文化更新的有效途径,将为该产业带来新的时代机遇.