Research on the Evaluation and Development Path of Cultural and Creative Industries in Chaoyang District of Beijing

摘要

In recent years, the scale of cultural and creative industries in Beijing has gradually expanded, and the quality of industrial development and economic benefits have improved steadily. Chaoyang District, as a concentration area of cultural and creative enterprises and a gathering area of industrial parks in Beijing, plays an increasingly prominent role in promoting the economic development of cultural and creative industries. This paper makes a statistical analysis on the development level of cultural and creative industries in Chaoyang District by using factor analysis, and finds that there are great differences in economic benefits and economic scale among different cultural and creative industries. Chaoyang cultural and creative industries have some problems, such as low degree of integration of various industries, lack of outstanding industry advantages, lack of characteristic cultural enterprises and cultural products and so on. In view of this, the paper puts forward countermeasures and Suggestions such as deepening industrial integration development, increasing the cultivation of cultural and creative talents, and intensifying reform and innovation.