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Research on the Development Path of Integrated Innovation between Tourism and Cultural Creative Industry—Taking Changzhou Eco-Cultural Tourism Area as an Example

机译:旅游与文化创意产业整合创新发展路径研究-以常州生态文化旅游区为例

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With the improvement and promotion of people’s living standards, the rapid development of cultural creative industry and the increase of tourism demand, cultural creative tourism has become a new type of industry, and the integration of tourism and cultural creative industry has become an inevitable trend. Based on the analysis of the current situation of tourism development and the integration development of tourism and cultural creative industry in Changzhou, this paper finds that there are some problems in tourist areas, such as insufficient embodiment of cultural creative elements, not prominent characteristics of tourism and cultural creative integration etc .; therefore it puts forward the path of integration and innovation between tourism and cultural creative industry in Changzhou eco-cultural tourism area. That is, optimizing the spatial pattern and perfecting the functional zoning, reshaping the old scenery around the core theme, developing the characteristic resources and building the flagship project, creating the creative environment and encouraging the innovation and entrepreneurship.
机译:随着人们生活水平的提高和提高,文化创意产业的快速发展和旅游需求的增加,文化创意旅游已成为一种新型的产业,旅游文化创意产业的融合已成为必然趋势。通过对常州旅游业发展现状和旅游文化创意产业融合发展的分析,发现旅游区存在文化创意要素体现不足,旅游特色不突出等问题。文化创意整合等;因此,提出了常州生态文化旅游区旅游与文化创意产业融合与创新的路径。即,优化空间格局,完善功能区划,围绕核心主题重塑老风景,开发特色资源,建设旗舰项目,创造创意环境,鼓励创新创业。

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