企业文化建设的实践与探索——基于企业品牌建设的视角

摘要

The construction of business culture is the basis to guide the enterprises to form the advanced philosophy continuously, which is advantageous to the employee according to business goals to establish its own struggle direction, arouses the employees’ enthusiasm and initiative adequately in their daily work and technical innovation, constantly enhances their cohesion, centripetal force. CSR brand embodies the advanced thought and leading consciousness, forming a unique brand culture and brand spirit, and promoting the brand: core competitiveness, and in turn, continues to create the value for customers, opportunities for employees, and benefits for the community.%　　企业文化建设是引导企业先进理念不断形成的基础，它有利于员工按企业大目标来建立起自身的奋斗指向，充分调动员工在日常工作中和技术创新中的积极性和主动性，不断增强员工的凝聚力和向心力。南车品牌体现了先进的思想和超前意识，形成了独具特色的品牌文化和品牌精神，并以品牌推动南车核心竞争力的增强，进而持续为用户创造价值，为员工创造机会，为社会创造效益。