晋中市旅游目的地形象设计初探

摘要

旅游目的地形象反映的是整个旅游目的地的特色和综合质量等级。晋中市不仅具有得天独厚的旅游区域优势，而且具有丰富的旅游资源，是山西中部的旅游集散地。本文运用CIS形象识别系统对晋中市进行旅游形象设计，使其旅游形象更加鲜明，进而带动当地旅游业的发展。%The image of a tourist destination reflects the chrematistics and compressive quality level of the place. Jinzhong not only has its advantages in regional.tourism, but also enjoys rich tourist resources, and it is a tourist destination in western and central Shanxi. This article, with the help of CIS system, focuses on the image design of Jinzhong as a tourism destination, hoping to push forward the development of Jinzhong's tourist industry.